“After trying other platforms, we stayed with Moosend for the unmatched feature set and price…”
Dipak Raghuwansi
Email Marketing Associate
Published: October 2025
Mailchimp, founded in 2001, was once the go-to platform for beginners in email marketing. While it built its reputation on simplicity and a free plan for up to 2,000 subscribers, its pricing has increased and key features are now locked behind higher tiers.
Moosend, launched in 2013, represents what Mailchimp used to be — powerful, affordable, and easy to use. With a free trial for 1,000 subscribers and access to advanced automation, personalization, and analytics from the start, Moosend gives you more tools, more freedom, and more value for less money.
Price comparison:
When comparing these two platforms side by side, the difference in value becomes impossible to ignore.
Monthly pricing by subscriber count
| Subscribers | Moosend | Mailchimp |
|---|---|---|
| 0 – 500 | $9 | $20 |
| 501 – 1,000 | $16 | $45 |
| 1,001 – 2,000 | $24 | $60 |
| 2,001 – 3,000 | $32 | $100 |
| 3,001 – 5,000 | $48 | $100 |
| 5,001 – 8,000 | $64 | $135 |
| 8,001 – 10,000 | $88 | $135 |
| 10,001 – 25,000 | $160 | $310 |
Moosend offers nearly everything Mailchimp does -from automation and A/B testing to segmentation and analytics-yet at a significantly lower cost. Mailchimp's pricing climbs quickly as your list grows, while Moosend keeps things simple with one transparent plan that scales smoothly with your business.
Enter your list size to compare monthly costs vs. Mailchimp.
Based on tiered prices shown above (values capped at 25k subscribers).
The result? You get the same core features (and several that Mailchimp hides behind premium tiers) for a fraction of the price — allowing you to invest more into growth instead of monthly software fees..
Feature comparison:
Looking at the core features side by side, the difference is clear.
Both platforms offer essentials like email campaigns, automation, subscription forms, landing pages, and A/B testing — the foundation of any good email marketing tool.
But Moosend goes further, including advanced capabilities that Mailchimp either limits to higher-tier plans or doesn’t offer at all.
Features like custom reports, countdown timers, weather-based personalization, and many more... are exclusive to Moosend, giving marketers more control, personalization, and creative options without any extra cost.
Even when it comes to spam analysis, both platforms perform well — but Moosend integrates it natively, helping users ensure higher deliverability with less manual setup.
One contact can live on two lists. Moosend bills them once; Mailchimp bills them twice.
C appears twice, but is recognized as one person.
Same person C is charged twice across lists.
With Moosend, you only pay for unique subscribers - no hidden costs, no duplicate charges.
Mailchimp, on the other hand, counts the same contact twice if they appear in more than one list, meaning you end up paying extra for the same person.
Moosend's fair billing ensures you get accurate pricing and better value, no matter how many lists you manage
Real-Time, Real Human Support
Unlike Mailchimp’s automated bot responses, Moosend offers genuine human support — available 24/7 through live chat and email. This means you’re speaking with real experts who understand your campaigns, automation workflows, and integrations. Whether you’re troubleshooting a technical issue or need guidance optimizing performance, Moosend’s support team responds quickly and personally. Mailchimp’s reliance on bots and limited human assistance often leads to frustration and delays, while Moosend ensures your questions are resolved by people who actually care about your success.
Moosend connects you with real experts. Mailchimp starts with automated suggestions.
I’ll fix your deliverability and set up automation with you.
Thanks — sending domain details.
I found some articles that might help.
What leading teams say after moving from Mailchimp.
When you compare Moosend and Mailchimp side by side, the difference is clear. Moosend gives you the same powerful tools — automation, segmentation, and analytics — but at a fraction of the price, with human support that actually cares.
Whether you’re a small business, content creator, or growing brand, Moosend helps you save money, automate smarter, and connect with your audience without limits. It’s everything you need — simplified, affordable, and built for growth.
🚀 Start Free with Moosend TodayNo credit card required · Cancel anytime · Trusted by thousands of marketers
Before you go — here’s a fast summary of why Moosend stands out from Mailchimp.
✅ Clean, intuitive interface
Build campaigns, automations, and landing pages effortlessly with Moosend’s simple design.
✅ Advanced automation tools
Automate smarter with triggers, segmentation, and ready-made templates that save you time.
✅ Superior deliverability
98% delivery rate — so your emails reach inboxes, not spam folders.
✅ Fair, transparent pricing
No double billing or hidden fees — pay once for unique subscribers and save big.
No credit card required · Cancel anytime · Trusted by thousands
Short answers to help you decide fast. Tap to expand. No credit card required · Cancel anytime · Trusted by thousands of marketersMoosend vs. Mailchimp — Quick FAQs
Is Moosend really cheaper?
Yes — you pay once per unique subscriber (no double-billing across lists). In side-by-side tiers, Moosend is typically 40–70% less than Mailchimp at common list sizes. Does Moosend have a free option?
You can start free and test core features, then upgrade only when you’re ready to scale. How do automations compare?
Moosend includes visual workflows, behavior triggers, & templates on lower plans that Mailchimp often gates to higher tiers. What about deliverability?
Consistent 98% deliverability with warmup guidance and clear DNS setup help (SPF/DKIM/DMARC) so you land in the inbox. Does Moosend support transactional email?
Yes — you can send order confirmations, password resets, and other transactional messages alongside campaigns. How strong is the reporting?
Real-time dashboards with per-segment performance, device data, link heatmaps, and automation analytics. Is it hard to migrate from Mailchimp?
It’s straightforward: import audiences, templates, and even rebuild automations with Moosend’s migration helpers. What support will I get?
Real people via live chat & email — 24/7. Faster fixes for technical issues and hands-on guidance.
